Next, you need to outline the journey your main character, or hero goes on. Even if your character is only appearing in a short 30-second video ad, having this extra information will help you craft a character that your audience relates to and likes. This character is going to be at the center of your story, so it’s important to devote some time to create them, such as their characteristics, backstory, flaws, and more. First things first, you need to choose a character who’s relatable. There are a few elements to this step of story creation. Now’s the fun part of creating your story.
Storytelling allows you to pack in a lot more emotion as compared to other marketing techniques, which can lead to your audience feeling inspired and even connected to your brand. Many consumers are influenced by emotion when they decide to buy an item or service. You might think purchase decisions are made based on logic or facts, but that’s not always true. It’s a lot easier for the brain to remember stories than it is numbers or facts. When you show your audience a story in the form of images or a video, it’s easier for them to identify and get invested in it. Studies have shown that visuals are processed faster than text. However, by adapting that data into a story format where your audience is emotionally invested in the plot or characters, suddenly your messaging becomes a lot more memorable. If you’re throwing a bunch of data and numbers at your audience to try and convince them that your brand is worth it, they’re a lot less likely to convert. Why businesses should use stories in their marketing: Any business or product that succeeds to have this effect on its audience will grow fast. In general, stories are highly memorable, engaging, and inspiring.
Why is storytelling in business important for your business?īy nature, stories are engaging to audiences, so when you adopt business storytelling, it’s a lot easier to hook people in and share your message.
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